Bandhigga wax iibsiga ee Double Eleven, oo ah mid si weyn looga dukaameysto khadka tooska ah ee Shiinaha, ayaa lagu arkay iib soo koraya furitaankiisii ​​​​ugu weynaa Isniintii, kaas oo khubarada warshadaha ay sheegeen inuu muujiyay adkeysiga isticmaalka muddada dheer ee dalka iyo firfircoonida xilligan uu jiro cudurka faafa ee COVID-19.

Saacaddii ugu horreysay ee Isniinta, isbeddelka in ka badan 2,600 oo nooc ayaa ka badan kii maalintii oo dhan ee sannadkii hore. Noocyada gudaha, oo ay ku jiraan shirkadda dharka isboortiga Erke iyo shirkadda SAIC-GM-Wuling ee sameysa baabuurta, ayaa baahi weyn loo qabay muddadaas, ayuu yiri Tmall, oo ah goob wax laga iibsado oo online ah oo ay leedahay Alibaba Group.

Xafladda dukaamaysiga ee Double Eleven, oo sidoo kale loo yaqaan Maalinta Dadka Keli-keli ah, waa isbeddel uu bilaabay barnaamijka ganacsiga elektaroonigga ah ee Alibaba Noofambar 11, 2009, kaas oo noqday dhacdada wax iibsiga ee ugu weyn ee internetka ee dalka. Badanaa waxay socotaa laga bilaabo Noofambar 1 ilaa 11 si loo soo jiito ugaarsatada gorgortanka.

Shirkadda weyn ee ganacsiga elektaroonigga ah ee JD ayaa sheegtay inay iibisay in ka badan 190 milyan oo badeecooyin afartii saacadood ee ugu horreysay xafladda, taasoo bilaabatay sanadkan 8-da fiidnimo Axadda.

Iibka badeecadaha Apple ee JD afartii saacadood ee ugu horreysay ee bandhigga ayaa kor u kacay boqolkiiba 200 sannadkii, halka iibka alaabada elektaroonigga ah ee Xiaomi, Oppo iyo Vivo saacaddii ugu horreysay dhammaantood ay ka badnaayeen kuwii isla muddadaas sannadkii hore, sida laga soo xigtay JD.

Waxaa xusid mudan in iibsiyada macaamiisha dibadda ee Joybuy, oo ah bogga internetka ee caalamiga ah ee JD, muddadaas ay kordheen 198 boqolkiiba sannadba sannadka ka dambeeya, taasoo ka badan iibsigooda oo dhan Noofambar 1 sannadkii hore.

"Sanadkan wax iibsiga ayaa muujiyay soo kabasho joogto ah oo baahi loo qabo iyadoo uu jiro cudurka faafa. Kobaca degdegga ah ee wax iibsiga ee internetka ayaa sidoo kale muujiyay firfircoonida dalka ee isticmaalka cusub muddada dheer," ayuu yiri Fu Yifu, oo ah cilmi-baare sare oo ka tirsan Machadka Maaliyadda ee Suning.

Shirkadda la-talinta ee Bain & Co ayaa warbixin ay soo saartay ku saadaalisay in marka la barbardhigo sannadkii hore, tirada macaamiisha ka soo jeeda magaalooyinka hoose ee ka qayb qaatay bandhigga wax iibsiga sanadkan la filayo inay ka badan tahay magaalooyinka heerka koowaad iyo heerka labaad.

Sidoo kale, ilaa 52 boqolkiiba macaamiisha la wareystay ayaa qorsheynaya inay kordhiyaan kharashkooda inta lagu jiro xafladda wax iibsiga ee sanadkan. Celceliska kharashka macaamiisha inta lagu jiro xafladda wuxuu ahaa 2,104 yuan ($329) sannadkii hore, sida lagu sheegay warbixintu.

Morgan Stanley ayaa warbixin uu soo saaray ku sheegay in isticmaalka gaarka ah ee Shiinaha la filayo inuu labanlaabmo ilaa $13 tiriliyan marka la gaaro 2030, taasoo ka sarreyn doonta Mareykanka.

"Iyada oo ay ku socoto xaflad wax iibsi oo noocaas ah, koox badeecooyin ah oo kharash-ool ah, naqshad casri ah, oo awood u leh inay daboolaan dhadhanka macaamiisha da'da yar ayaa sidoo kale soo ifbaxay, taas oo qaybta macaamiisha u qaadi doonta heer horumar oo aad u sarreeya," ayuu yiri Liu Tao, oo ah cilmi-baare sare oo ka tirsan Xarunta Cilmi-baarista Horumarinta ee Golaha Gobolka.

He Wei oo jooga Shanghai iyo Fan Feifei oo jooga Beijing ayaa ka qayb qaatay sheekadan.